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  Mister Sparky

Mister Sparky® - "America’s On Time Electricians" - is "identity engineering" for electrical contractors. It is also an innovative, ground floor franchise opportunity for ambitious electrical contractors and business owners seeking to either start a residential electrical service division or grow their existing service company, and lead their marketplace by delivering to their customers a trustworthy electrician who will show up on time.

What can an owner accomplish as part of a Mister Sparky franchise that he can not do on his own?

That depends on what they want. Franchising is a great way to short cut the trial by error method of running a business. It also allows the owners to maintain their freedom but still be part of a bigger organization.

Residential service is one of the last remaining segments of the electrical trade that offers great opportunities. This franchise offers electrical contractors the opportunity to diversify their business so that they are not so reliant on a few large customers, plus it provides them with an exit strategy.
 
In addition to the many tangible benefits, such as the ability to achieve the next level of prosperity and the idea of implementing a more secure business environment, Mister Sparky franchising offers significant intangible benefits to its franchise owners in terms of self-fulfillment.

Owners often say that being part of the Mister Sparky franchise family has put the "fun" back into owning a business. They enjoy associating and networking with some of the best players in the industry. Most important of all, they have the freedom to gain control of their business and their lives.

A NATIONAL BRAND
A great identity consists of a great name, logo and message. On a scale of 1 to 10, how good is a company name? Most electrical contractors use the billfold method of name selection; they open their billfold and pick the name on their drivers license. Yet, 60% of people surveyed cannot name an electrician.

Mister Sparky was started in 1996, in Atlanta, Georgia.  That location is now the leading residential electrical service and repair company in the Eastern U.S. and one of the biggest in North America. The name “Mister Sparky” comes from the common use of the term “sparky” or “sparks”, meaning electricians, in company founder Patrick Kennedy’s native Ireland. The company has an impeccable record for delivering fast, on-time service, accurate upfront pricing, and an overall pleasant experience for customers.


MARKETING STRATEGY
We differentiate ourselves from all other electrical companies by our unique message to the marketplace: Mister Sparky – “America’s On-Time Electrician”, We’re On Time, You’ll See, Or The Repair Is Free!™. We have trademarked “on-time” in the electrical industry and we champion it in the marketplace.

A TURNKEY MANAGEMENT SYSTEM
This is a full conversion franchise. That means as a franchisee comes on board, they must identify themselves as Mister Sparky from trucks to uniforms to how you answer the phone, through a demonstrated successful transition process. The full conversion is essential and franchisees are required to fully convert their identity within six months.

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